I took the above picture of real bread at Wholefoods Market, London last weekend.
Daringly I took it AFTER being told by a Wholefoods Market employer that it was “not company policy” to allow photographs.
Even though I was about to blog about the store’s amazing real bread made by a genuine master baker who makes his own yeast.
Bread was on my mind.
A few days before, a press release from the Real Bread Campaign had arrived in my email inbox.
A nine-month investigation by the Real Bread Campaign found that – despite those tempting bread-baking smells in supermarkets – only one, Marks & Spencer, produces real bread.
Real bread is made with basic ingredients such as flour, yeast and water.
Real bread does not use weird substances designed to make bread seem like real bread but are actually potentially toxic ‘processing aids’ that do not even need to be declared on the label.
I must confess.
A bit of me was like ‘so what?’.
I mean I was hardly surprised to hear supermarkets sell pretend bread.
However my inner jaded-real food campaigner was put to shame when the Real Bread Campaign’s report was published in the Daily Mail.
I was staying at my mum’s; she is a daily Daily Mail reader.
“I knew it,” she said, pacing up and down the kitchen, brandishing the paper.
“I knew that smell of baking loaves was fake,” she said.
The report vindicated her suspicion that there was no real baking going on.
Unlike at Wholefood Market which may charge inflated Kensington prices on some items (such as hummus) and not wish me to take photos but
does bake the
most
amazing
real bread.
Find real bread here and tell me:
Do you eat real bread?
Real Food Lover 